Specializing in the Expertise of Permanent Makeup Training, Recognized Worldwide

ABOUT ROSE MARIE BEAUCHEMIN, FOUNDER, BEAU INSTITUTE

Her high expectations of permanent makeup, continue to bring beautiful results for students, clients and personal life changing experinces, as Rose Marie says, “I remain in awe at the beauty that can be restored and created with cosmetic tattooing and the impact it can have on an individual’s life. It’s all about technique…something isn’t better than nothing. Blending, shading, hair simulation all help to create realism. I never tire of watching these transformations and the exhilaration they create. I feel blessed to have found this profession, and it gives me great pleasure to share with those who are interested in learning”

Rose Marie Beauchemin
Founder, Director of Education

Rose Marie Beauchemin, Director of Education is a highly trained permanent make up specialist. She uses state-of-the-art, highly sophisticated equipment to create amazingly natural eyebrows, eyeliner, lip reshaping and color, areola complex tattooing and permanent scar camouflage for her clients.

A world-recognized expert in permanent cosmetics or micropigmentation, Ms. Beauchemin brings over 30 years of experience in makeup artistry, facial morphology, color theory and analysis, and paramedical cosmetics to both her client procedures and permanent cosmetics training. Rose Marie attracts trainees from around the globe, including physicians, medical staff, aestheticians, make up and tattoo artists, and lay people. Rose Marie is an approved trainer of the Society of Permanent Cosmetic Professionals (SPCP), as well as a certified trainer, Founding Board Member, and Diplomat of the American Academy of Micropigmentation (AAM).

Ms. Beauchemin’s professional background is rich in make-over artistry. She has continuously provided solutions for every esthetic need including; color analysis, cosmetic artistry, hair design, wardrobe engineering and paramedical cosmetics. As a makeup artist, Rose Marie demands a great deal from permanent cosmetics. She expects natural looking hair movement and dimension in eyebrows and accurate color in all procedures.

Rose Marie frequently receives recognition as a leading expert in her field, as noted in the medical text, Micropigmentation: State of the Art by Dr. Norman Goldstein, Dermatologist, University of Hawaii and Dr. Charles Zwerling, Ophthalmologist, North Carolina. Her expertise is continually sought by several industry publications, including Cosmetech and Nouveautte magazines where she is a contributing writer. Ms. Beauchemin has served as Editor of Micropigmentation Journal and MicroNews, both premier publications of the American Academy of Micropigmentation. Her contributions included articles, photographs, and case studies to help advance the field of micropigmentation. 

Rose Marie’s extensive background in makeup artistry and wardrobe engineering has attracted corporate giants such as McDonald’s, Subaru of America, and The Four Seasons Hotel. For McDonalds Corporation, Rose Marie worked to find a more universally flattering color for their uniforms. Similarly, Provident National Bank and The Four Seasons Hotel called on her to orchestrate their spousal programs with wardrobe and color presentations and full makeovers. For Subaru of America, Rose Marie designed a Dress for Success and Power Dressing program. In addition to her color and wardrobe engineering workshops held throughout the country, Ms. Beauchemin is often invited to international conferences as a keynote speaker where she delivers presentations on topics such as marketing, color theory, and permanent makeup procedures. She is the acclaimed host for the Nouveau Contour International Conferences in Holland.

Ms. Beauchemin played an integral role in the development of the New Jersey regulations, regarding the practice and training of permanent cosmetics. Rose Marie was invited by the NJ Board of Health and Safety to travel to several counties throughout the state to educate and inform county inspectors on the standards in permanent makeup practices. 

Ms. Beauchemin devoted much of her time to developing helpful beauty-enhancing techniques for the blind and visually impaired, including wardrobe matching, tricks for foolproof makeup application, and a color vocabulary that allows these men and women to shop independently for a coordinated and flattering wardrobe. One of her programs was successfully tested by Ken Crest at J.C. Penny where it enabled the blind to independently shop for clothing with their new vocabulary and fabric swatches that were well-coordinated and interchangeable and in their most flattering colors. The unique programs she designed and taught at the Associated Services for the Blind in Philadelphia earned her a nomination for the prestigious Thomas Jefferson Award, awarded by Thomas Jefferson Hospital and University for outstanding volunteer contributions.

With such a focused career in esthetic solutions, Ms. Beauchemin expects accurate color in all permanent makeup procedures, natural-looking hair movement and dimension in brows, and complimentary, not overpowering, color in lips. Her high expectations are their own reward.